We Launched the Book. But This Moment’s Bigger Than That.
We launched Epic Execution with 100+ founders, investors, and builders. More than a book—it’s a movement for those scaling with purpose and grit.
Mike Parsons
6/18/20252 min read
Last month, something extraordinary happened.
We didn’t just add another business book to the pile—we launched a manifesto for founders who are done with the fluff.
Epic Execution: Speed Up, Scale Up & Level Up is in the bookstore now.
And what a launch it was. Over 100 incredible people came together at The Pillars, a space that buzzed with the energy of builders, doers, advisors, investors, and friends. People who’ve weathered the chaos of entrepreneurship and lived to tell the tale. People who know that starting is easy… but scaling? That’s where it gets brutal.
We didn’t throw this party for vanity metrics or bestseller lists. We did it to mark a line in the sand. A moment for those of us who believe that execution—not just inspiration—is what moves the needle.
Why We Wrote It
The journey of building a company is often lonely, overwhelming, and filled with bad advice. We wanted to cut through that noise, not with generic tips but with tools that work.
Epic Execution isn’t a pep talk. It’s a field manual for founders who want to:
Build with purpose, not panic
Make disciplined, informed decisions.
Align their team around the right goal.s
Scale sustainably—and eventually, sell
No jargon. No hype. Just hard-earned frameworks, case studies from real founders, and a roadmap that holds up when things get messy.
What’s Inside the Book
This isn’t theory—it’s application. The book walks you through every stage of execution:
Foundational Clarity: Define your mission, problem, and priorities.
Validation & Refinement: Find product-market fit through rapid learning loops.
Team Building: Align co-founders, advisors, and mentors behind a shared vision.
Funding & Metrics: Understand how to raise capital, track burn, and model financial success.
Scaling & Selling: Master storytelling, build repeatable systems, and scale with precision.
About the Author
David Kenney met with over 20,000 founders. He’s mentored inside top accelerators, advised VCs, and built his global ventures from the ground up.
His secret? Direct truth + deep support.
David doesn’t sugarcoat. He doesn’t posture. He shows you how to lead with clarity and courage—without losing your soul (or sleep).
🚀 What’s Next?
The book is now available on Amazon and EpicExecution.com. The companion course platform, which includes 24 focused modules, expert coaching, and tools to implement every chapter, is live at StartWithEpic.com.
We’re also taking this message global, with events, workshops, and a growing community of entrepreneurs who believe that momentum is built one clear, courageous step at a time.
If you’ve picked up a copy, thank you. If you’ve shared it, thank you. If you’re just getting started, welcome.
Now let’s build something EPIC.
